Social media beats call centres
Hot on the heels of the piece earlier in the week comparing research to feedback, it now appears that social media is becoming more powerful and therefore more engaging or useful for consumers, than...
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Travel Industry Consumer Report
Travel Industry – Consumer Trends and Hotel Complaints Here at Feefo, we process over 250,000 genuine customer reviews per week. The data that this provides us with creates a tangible database of...
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Smartphones, Online Reviews and ‘Showrooming’
Should businesses actually be enabling ‘showrooming’ consumers? The smartphone has become an everyday utility in many peoples’ lives. The study of how gadgets are altering our behaviour is big...
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Reviews and Online Marketing – The Stats
Reviews are More Relevant than Ever! Nielsen has recently produced an update to their ongoing commentary on trends in Advertising. One of the major findings was that worldwide spend on online...
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Why do Product Reviews Matter? (Part 2)
Optimising Your Use of Reviews In part 1, we discussed how product specific reviews keep shoppers on-site, enhance product page SEO and help to enable impulse buys. In part 2, we will explore how...
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Content Marketing and Reviews
What is Content Marketing? Bill Gates proclaimed content as being ‘king’ way back in 1996. The meaning, interpretation and use of the term may have changed since then, but organisations of all sizes...
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Customer Service in the Age of Infobesity – Are you Losing Business?
Infobesity – the difficulties caused by an overabundance of information It is increasingly accepted that the majority of us now live in a constant state of information overload. The sheer amount...
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Gems TV UK Reviews – Changing the way people buy
We are lucky enough at Feefo to have some pretty interesting merchants and Gemporia are one of those who are really changing the way a market operates. They have two main portals in the Gemporia...
View ArticleFeefo Demonstrate Power Of Customer Reviews at Magento Imagine 2016
Independent ratings and reviews platform trusted by hundreds of Magento retailers to demonstrate impact of genuine customer reviews for eCommerce sites Las Vegas, Nevada – Magento Imagine, booth #419 –...
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